There are many rain gutter styles, rain gutter types or guttering profiles and shapes available.  Many of the earliest rain gutters in the U.S. before the late 19th century were made of wood and were cut or carved into a variety of shapes from simple boxy channels to those having more ornamental carved facades. When metal roll forming machines were introduced in the early 1900's, metal gutters began to take hold of and eventually dominate the rain gutter marketplace. Most of those early metal rain gutters were being constructed into a pleasing half round shape, which still have that traditional, classical and distinctive look today. The early gutter forming machines were large, heavy and expensive so most metal rain gutters were made in factories until about the 1970's when light weight portable gutter machines were introduced and becoming popular. These light weight gutter machines could be carted around on trailers to work sites and produce the needed rain gutter on the spot. A portable gutter machine is typically set up to produce only one style of gutter and in usually only one size and sometimes two. Rain gutter styles were becoming standardized to just a few of the most popular rain gutter profiles offered by the gutter machine manufacturers. The ability to drain away a large volume of rain water led to standardization and predominance of different variations of a channel or boxy looking rain gutter.

Today we share a few pictures of some wonderful seamless gutter system installation, copper roofing and other types of copper work in the South West Florida coastal area including Naples and Ft Myers. The corrosive salt air environment being right on the Gulf of Mexico makes copper gutter systems and other architectural copper work the longest lasting and best solution due to copper's excellent corrosion resistance, durability and weatherability. Copper is also a very green building material and all the copper can be recycled 100% at the end of it's up to 90 plus year lifespan.

Today we give a shout out to Rutland Guttering in Florida. Rutland Guttering is an affiliated sister company to Rutland Gutter Supply, providing extensive product installation services while operating from several regional offices located across Florida. Rutland Guttering performs seamless rain gutter installation and architectural copper work throughout the whole state of Florida, including all types and sizes of commercial gutters and residential gutter systems. Rutland Guttering has extensive expertise with both commercial and home gutter systems as well as outdoor copper work. They also perform gutter service, gutter repairs, gutter system design, gutter inspections and the occasional gutter cleaning for larger gutter systems. Rutland Guttering's residential seamless gutter installations provide homeowners with complete lifetime warranty protection. Rutland Guttering provides complimentary gutter system evaluation, free gutter quotes and copper work estimates at the customer's own site.  Rutland Guttering assists builders, contractors, renovators and architects with gutter design and architectural copper work planning utilizing Rutland's expertise and in-house CAD gutter design and architectural drawing capability.

Rutland Guttering provides their residential and commercial customers with truly the largest selection of gutter styles, gutter materials, gutter sizes, gutter types, gutter colors and architectural copper work selection throughout the state of Florida. Gutter types include common K-Style or Ogee gutters, elegant half round gutters and quarter round gutters and more commercial box gutters to accommodate heavy rain water volume. Unlike most gutter companies, Rutland Guttering has the fabrication capabilities to make a large range gutter sizes from 5" to 12" wide as well as custom sizes to accommodate any seamless guttering project. Rutland also offers a wide range of gutter downspout material options including aluminum, copper, galvanized steel, galvalume, stainless steel, Freedom Gray - zinc coated copper and zinc. Rutland's decorative architectural copper work includes but not limited to: cupolas; roof finials; chimney caps; chimney pots; dome roofs; turret roofs; gazebo roofs; roof caps; door and window awnings; copper deck railing or roof widows walk; wall vents; soffit vents; roof vents; copper dormers; copper gutters; outdoor copper accents; garden sculpture; copper canopy; copper fire pit bowls and covers.

Rutland Guttering maintains a large fleet of architectural copper work and seamless gutter installation trucks along with well trained installation crews. Rutland has at it's disposal a large scale metal fabrication facility including custom paint shop.


Rutland Guttering has installed seamless rain gutter systems and expansive array of architectural copper work throughout the state of Florida and across the Caribbean for over 15 years. Rutland Guttering has extensive experience with all types and sizes of residential homes, businesses, churches, hotels, public and commercial buildings. Rutland Guttering also lends it's expertise to precise historical preservation and restoration work. Wherever or whenever local installation contractor resources are either unavailable or otherwise unacceptable, Rutland Guttering crews are also available to travel across the U.S. and even world wide depending upon the scope of the project. Rutland can drop ship all required products and materials ahead of time, waiting for installation crew arrival to any remote location. Visit Rutland Guttering's "Seamless Gutter Installation - Architectural Copper Work" website for contact and additional information.

Conductor heads or leader heads as used in rain gutter systems are sometimes also called hopper heads, rainheads, scupper box, leader box or rain collector box. Conductor heads or leader heads provide both a functional and decorative feature to downspouts used in rain gutter systems and also when positioned below flat roof scuppers to collect their rain water run off. You will commonly find leader - conductor heads available in aluminum and copper material. Because they do add to the cost of a gutter system, leader heads might not be installed with cheap gutter systems or specified by some builders when cutting costs and sometimes corners can affect decisions. Functionally, conductor heads collect rain water flowing from gutter and feed it out to the downspout or downpipe below. The leader head helps alleviate any vacuum back pressure or congestion in the downspout, becoming increasingly important with each story of height a building has. Cosmetically a conductor head - leader head will enhance downspouts and gutter systems and become a visually heightened architectural feature. Proper selection of leader heads, downspouts and gutters assuredly enhance, beautify and add real value to commercial and residential property. To provide the most impact and lasting value, a leader head's style or form should be richly pleasing, they should exude or project quality and exhibit fine craftsmanship.


Some times conductor heads (leader heads) will be made more cheaply by using thinner walls and overlapping or tabbed construction employing solder and/or rivets on the seams. While cheaper, using overlapping material on the seams along with rivets, just does not offer a nicely finished, elegant appearance. Use of tabbed construction, butting material up the seams and then closing seams using solder will look better crafted than the overlapped - riveted approach, especially if the joints are tight and solder is tinted to color match the raw material. Several additional problems may eventually present themselves with any of these approaches. If seams are merely overlapped and riveted, leaks may develop as parts of the seam open up in time. Soldered seams may also crack with age, flexing and pressures. Northern climates where ice could expand inside a leader head will split the leaderhead open when a tabbed or soldered seam gives way. The same thing can happen to crimped downspouts when the seams can bulge open from ice pressure.


A more elegant, durable approach is using thicker material and TIG welding to close up any seams and then polishing the seams. This provides not only a virtually flawless appearance and obvious fine craftsmanship, but also gives leader heads lasting strength and durability, to avoid the problems mentioned above. Yes, premium TIG welded aluminum and copper leader heads with thicker walls will cost a little more than their cheaper competition but they warrant that with their more pleasing appearance, requiring typically no repairs and little to no lifetime maintenance, with markedly increased durability and longevity. Quality TIG welded leader heads genuinely provide both real and perceived value and they truly do become one of the more striking architectural features of any commercial or residential building.

Rain gutters sometimes do not get as much thought behind their selection as other architectural features of a home or commercial building. Customary gutters often employed on buildings might even be rather drab and sometimes an afterthought. Rather than accentuate and enhance the building's architecture some gutter choices if not just dull may actually detract from the appearance of the home or building and be very unappealing. Yet barring wide overhangs and a steeply graded slope away from the building, gutters are essential for draining rainwater runoff from a roof away from the building protecting overhangs, eaves, walls or siding, windows, doors and assist keeping the foundation, crawl space or basement of the structure dry, thereby guarding against mold, rot and staining. Gutters also help prevent erosion of the top soil and landscaping around a building and shield people, walkways and entrances from sheets of falling water. Yes, becoming aware of all the available choices and features of guttering makes you a better wiser consumer. It also gives you an opportunity to choose a rain gutter system that doesn't just blend nicely into your building's architecture but actually enhances and upgrades the features, appearance and curb appeal of your real estate investment. Possibly you may start seeing guttering in a whole new light, and in planning and choosing your new gutters wisely, you are certain to be rewarded time after time again.

Rain gutters run the gamut from your run of the mill, same old - same old, aluminum K-style ogee gutters with rectangular corrugated downspouts, which are staples in some neighborhoods on those cookie-cutter homes, to the high end gutters purposefully designed to enhance a building's architectural features such as your integrated guttering or wood box gutter and those premium, elegant half round copper gutters and zinc gutters. There are still more gutter material choices including plastic or vinyl gutters, galvanized steel, galvalume and stainless steel gutters. As you might expect there is a wide range of pricing from your low end cheap vinyl gutter on up to that pricey redwood and stainless steel guttering. Cost is definitely going to be a big factor in many people's decision making on gutter choice. Assessment of your true cost extends beyond simply viewing a gutter system's initial purchase price and also includes analyzing the longevity of the guttering, plus any maintenance time and cost involved during the lifespan of the gutters such as: repairs, re-caulking, re-painting and partial or total replacement of a deteriorated gutter system. Another often overlooked cost is how the guttering choice will affect your real estate value. A poor guttering choice will detract from the building appearance and value, a typically common or acceptably sensible choice will hopefully maintain and uphold the property value and a visionary or astute choice will increase the real estate attractiveness, curb appeal and property value. A final consideration is the growing number of concerned people out there who also appreciate making the most environmentally green and eco-friendly choice.

Gutter Materials and Cost
Vinyl Gutters - Frequently a choice for your do it yourself price conscious people, these plastic or vinyl gutters oftentimes in plain white and sometimes in assorted colors are rust free, easy to trim or cut to size and are relatively cheap initially. Though 10 foot gutter sections may only run $3 to $5 at discount home outlets, with all the connectors, hangers, brackets and downspouts figured in they will cost you more like $3 to $5 per foot installed. Vinyl gutters can get brittle with age and exposure to the elements and may not have the strength to stand up to large amount of snow, ice, gale force winds and weight from a ladder or person climbing on to a roof. Vinyl also expands and contracts more than metal and can be problematic. Mostly they frequently look cheap, detract from your property's appearance and have a relatively short lifespan to boot. PVC or poly vinyl chloride gutters are not a very green or eco-friendly choice because of their short life and environmental health concerns. The Center for Health, Environment and Justice (CHEJ) termed PVC plastic as one of the most hazardous consumer products ever created, dangerous to human health and the environment throughout it's life cycle. When it is produced or burned PVC releases dioxins, potent synthetic chemicals that cause cancer and harm the environment.

Galvanized Steel Gutters - Steel coated with zinc to inhibit rust, was a common choice, especially before aluminum gutters appeared on the scene, as galvanized gutters are fairly strong and can stand up to ladders, fallen branches and weight unlike cheaper vinyl gutters. Galvanized gutters are also stronger and less susceptible to dents and damage than aluminum. Galvanized steel gutter pricing may run only $4 to $9 per foot installed and are seemingly a economical and practical choice. Yet even thick galvanized gutters will eventually rust through despite most of them being painted. Paint grip steel guttering is still galvanized steel that has been given a phosphate bath adding some to the corrosion protection but primarily providing a surface with better adhesion for paint. There are usually many color choices provided and different qualities of paint available. Galvanized gutters have to be maintained, inspected for cuts, metal exposure deterioration and re-painted during their practical life ranging from 7 to 20 years, depending on how corrosive their locale is and how well they are maintained.

Aluminum Gutters -  The most popular choice in gutters since they appeared on the market, aluminum gutters are rust free avoiding that concern with steel, iron and galvanized gutters. Aluminum is also lightweight making it easier and cheaper to work with. Aluminum gutters typically range in price from $5 to $9 per foot installed. Exposed to the elements however, aluminum will oxidize and wear quickly so aluminum is given protective coatings and paint. Just as with galvanized gutters, aluminum gutters need to be maintained and inspected regularly. Paint coatings have improved so during aluminum gutters typical useful lifespan of 25-30 years most paint coatings usually hold up barring scratches or damage to the paint. Aluminum gutters and downspouts are not as strong as steel gutters, especially the thinner offerings and can dent easily from traffic, branches, ladders, etc. Aluminum has a high rate of thermal expansion and contraction which can sometimes present problems especially in corners and seams. Gutter sections and terminations are typically caulked and as such the caulking will also have to be inspected and re-caulked. As with galvanized steel, there are usually many standard color choices available or custom paint matching can also be done at a higher cost. To have a different look than the same old common K-style aluminum guttering with rectangular corrugated downspouts, you can also obtain aluminum gutters in a more elegant half-round gutter shape and with smooth surface versus corrugated square or round downspouts. Hidden gutter hangers can be used or better yet decorative gutter and downspout brackets and a decorative leader head will improve appearance greatly, distinguish and enhance your home. Using thicker and so called primary aluminum material will add some to the strength, better able to withstand wear and abuse but still not up to the level of copper and steel.

Galvalume Gutters - In response to some of the limitations and disadvantages of galvanized steel gutters and aluminum gutters, galvalume gutters appeared on the scene. Galvalume is steel coated with a mixture of 55/45 per cent aluminum/zinc, resulting in a metal about as strong as galvanized steel but the with long-term rust and corrosion resistance more like aluminum or 2-4 times longer than plain galvanized steel. Galvalume can also be used as is without any paint and has a bright gray metallic appearance for about a decade gradually turning a dull weathered gray for the last 2-3 decades of it's typical lifespan. Processed galvalume can also be painted different colors just like aluminum gutters and while galvalume gutters cost a little more than either aluminum or galvanized steel gutters, galvalume not only will last longer, but is much stronger than aluminum and doesn't have the temperature expansion rate issues as does aluminum. Unfinished galvalume additionally enjoys the more green and eco-friendly avoidance of any kind of painting or coating.

Zinc Gutters - Zinc gutters have been popular in Europe for decades but have been slow to take hold in the U.S.  Zinc guttering is usually made from an alloy of 99.5 percent zinc with small amounts of copper and titanium added. Similar to copper, zinc is usually utilized in it's raw unpainted state and will develop a protective patina that protects the zinc gutter from weathering and corrosion. Weathered zinc has an attractive matte gray look somewhat similar to pewter that eventaully turns a bluish gray and is increasingly being incorporated into architectural designs that promote that look. Zinc gutters when the natural patina forms properly can have a very long lifespan typically somewhere between 40 and 80 years depending on environment. Zinc gutters may run $15 to $20 per foot installed, which is much more than aluminum gutters initially, but zinc gutters have over twice the lifespan, require no paint and very little to no maintenance. Zinc gutters being a premium gutter usually have more care taken in the installation, including typically riveting and soldering the seams and corners, providing more reliability and often less leaks and water damage. Unpainted zinc gutters also do not have VOC's released into the environment from any coating or painting process which some gutters require, so with that and their long lifespan, zinc guttering is considered very eco-friendly and green. Zinc gutters main issues deal with thermal expansion, restrictive gutter forming and installation, including sensitive soldering and cold temperature (below 45 degree) working restrictions. With accommodations and extra care taken, zinc gutters are not only a viable option but are one of the better ones.

Stainless Steel Gutters- Stainless steel is a steel alloy containing chromium which gives stainless steel it's rust proof and shiny properties and is familiar to everyone as it is widely used in kitchens and for eating flatware. Stainless steel is one of the strongest guttering materials as are all the steel based types and is also one of the most durable and longest lasting with a lifespan typically between 50 to 70 years. Stainless steel gutter systems work great where the gutters and downspouts are subject to commercial, abusive and high traffic conditions. If you are not enamored of the shiny, metallic look of stainless steel or the maintenance, cleaning and polishing to keep that look, there is a copper plated stainless steel called CopperPlus having copper's changing earth tone colors and tin plated stainless steel products such as Ugitop which replace regular stainless steel's shiny look with a matte gray surface. Similar to zinc and copper, the durability, weathering ability, long life and elimination of painting and coatings make stainless steel very eco-friendly and a good value where stainless steel's extra strength is needed even with it's high initial cost of about $18-22 per foot installed. Like zinc and copper, in the long run it can be less costly than short-lived products.
 
Copper Gutters - Copper gutters have long been considered the ultimate in guttering and for good reason. Copper gutters have always been the most elegant and aesthetically pleasing and also the most durable and longest lasting of all gutter types. It is not uncommon for copper gutters to have a lifespan of 60 to 90 years, up to triple that for aluminum. Copper guttering like zinc gutters are mostly utilized in their natural, unfinished state as copper develops it's own distinctive, protective patina through the years. Copper performs great in industrial cities, coastal and marine environments. Copper's protective patina gives it the ability to ward off corrosion and it's long wearing character. Copper patina varies by climate but generally copper starts out a bright salmon copper and gradually turns brown, then shades of reddish brown, grayish brown, greenish brown then finally a variegated light pastel green after 25 some years. The rich changing earth tone color palette is one of the prized features of copper. Like zinc gutters, copper guttering is riveted and soldered, so there are rarely any issues with leaks or repairs. Copper gutters will definitely upgrade and enhance any home or commercial building and add true curb appeal and value. While copper gutters can cost $15 to $24 per foot installed new, with copper gutter's super long life, little to no required maintenance, no painting, no leaks and 100% recyclability while retaining up to 95 per cent of raw copper's value, a great case can be made for choosing copper gutters. Environmentally speaking, copper is considered one of the greenest and most eco-friendly materials available and copper's total environment cost is lower than initially cheaper materials. Total environmental cost includes the costs of raw processing, manufacturing, installation, maintenance, re-cycling and multiple replacement costs, so durability and longevity do factor in greatly. For people that want to enjoy the durability, longevity, value and environment friendly nature of copper but would prefer gray earth tones, lead coated copper is available with the same same attributes as copper other than color. For those that would prefer something other than a lead coated copper there is now also a zinc-tin coated copper option available called Freedom Gray, which retains all of copper's advantages, while providing architects, designers with a gray earth tone to work with. Lead coated copper or Freedom Gray offer advantages over zinc gutters in being easier and more versatile to form, less restictive and easier to install, while being more reliable and durable in any weather situation and longer lasting. Copper gutters may typically be seen with decorative gutter hangers, smooth seamless round copper downspouts and decorative downspout brackets and oftentimes a decorative, distinctive conductor head or leader collector box. So configured copper gutters will enhance a home to where they are seen analogous to valuable jewelry and accent pieces and always at home with the finest architecture.

Integral or Wood Gutters - Gutters integrated or built into a homes eaves were more popular decades ago as are hanging wood gutters. Both integral and wood gutters have always had problematic issues such as waterproofing, weathering, leaks, rotting, maintenance, painting or staining, durability and water damage. Oftentimes, the inside of a wood gutter and downspout was lined with a metal such as copper to protect the wood, like a gutter in a gutter. Wood gutters are really not installed so much anymore outside of restorations and wood gutters pricing can easily run from $15 to $24 per foot or more depending on type of wood, lining and workmanship involved. With integral and wood gutters, frequent inspection and maintenance are definitely recommended to help prevent leaks from causing possible water damage to roof, fascia and walls.

Although stainless steel, zinc and copper gutter installed prices appear significantly higher than for galvanized steel and aluminum gutters, this is not because raw material cost for these premium metals is so much higher. The higher installed cost for these premium gutters is primarily due to the cost of additional labor and better materials used in what is a more involved and better installation. Gutter seams and joints are most always riveted and soldered in the best installations rather than merely caulked and overlapped. This much more labor intensive operation provides stronger and more leak free joints over the lifespan of the gutter. Better work and tolerances in corners, miters and seams increases cost but results in a more trouble-free and better looking installation. This is the norm and expected by customers of premium gutters. If aluminum and galvanized steel gutters were installed in a similar fashion as zinc and copper gutters, there would be a much smaller price difference. Thicker gauge aluminum gutters with a higher quality paint job such as Kynar is significantly higher quality and also higher cost than typical thin aluminum gutters with plain baked on paint finish that are much more typical. Thicker metal and better paint result in a better gutter that withstands more abuse and lasts longer. Using better materials and more meticulous aluminum gutter installations, though at much higher cost, would lessen such commonly seen occurrences as drooping gutters, buckled gutters, badly faded gutters, misshapen or bent gutters, leaking gutters, peeling or flaked off paint. True for most any product or service, you certainly get what you pay for and the same applies to rain gutters.

Rutland Gutter Supply has the largest selection of all different types and sizes of commercial and residential gutters and downspouts in the U.S.A.  Rutland fabricates rain gutters and downspouts out of any gutter material and also produces custom styles and sizes of rain gutters upon request. Rutland Gutter Supply stocks all the essential gutter supplies, gutter parts and downspout accessories needed for a complete eavestrough rain gutter system installation of the highest quality including decorative gutter hangers, downspout brackets - downpipe straps and custom conductor leader head all provided factory direct.

Rain chain or "kusari doi" in Japanese, have been used for centuries on Japanese homes, temples, public and commercial buildings as a functional yet lovely alternative to our traditional rain gutter downspouts. Rain chains have also been incorporated for their decorative beauty into many tranquil Japanese rain chain gardens. Today rain chain have become more well known outside Japan and increasingly prevalent around the rest of the world. Rain chain used in rain water drainage are typically hung from a roof's rain gutters or roof scupper box (leader head), taking the place of downspouts or gutter downpipe. Rain chain like the name implies can be as simple as chain links or a variation of chain loop styles. Rain chain can also be a visually pleasing string of cups or funnels, most often shaped like flowers or bells and hollow with open bottoms. Pictured below in order of left to right, top to bottom, are the simple link rain chain, single loop rain chain, rotated double link rain chain (or double loop), Japanese rain chain bells, Tulip rain chain, Bluebell flower rain chain, Lily rain chain and a rustic Scalloped rain chain. All the rain chains pictured here are fashioned from heavy weight pure copper. Copper Rain Chain is the preferred choice for it's timeless elegance, aesthetics, weathering ability, durability and natural beauty of copper's ever changing patina throughout the years.

Rutland Gutter Supply has now added nine additional leader heads to their large growing selection of leader head. Rutland has 64 decorative leaderheads in stock to upgrade the finest aluminum and copper gutter systems and enhance the architectural features of your home or commercial building. Leader heads are also sometimes referred to as conductor head, rainhead, hopper head, scupper box or as a rain collector box. Leader head are installed inline on the downspouts or downpipes of guttering or eavestroughs - see second picture below for example. Leader heads collect and disperse the water from rain gutters through one or more downspouts. Functionally, leader head assist in draining large volumes of water and aesthetically they truly dress up a home's exterior. Leader head installed with attractive guttering and downspouts and often in conjunction with decorative gutter hangers and decorative downspout brackets too have been described as jewelry for the home or "bling".  See the first picture below of a home with lovely half round copper gutters, decorative gutter hangers, round copper downspout pipe and decorative downspout brackets. The second picture below shows a similarly outfitted round copper gutter system but with a copper leader head also installed on the copper downspout, enhancing the beauty of the home's architectural copper work even still more. The best quality leader heads use thicker metals and have TIG welded, polished invisible seams for the longest lasting beauty.

To many people these words or phrases, Gutter, Gutters, Guttering, Rain Gutters, Seamless Gutters, Eavestrough, Roof Gutter and Gutter System all mean pretty much the same thing. The first thing many people think of when they hear one of these terms and specifically the word "gutters" are the narrow ducts or channels running along the eaves or bottom edges of a roof, which collect rain water and direct or divert it into a drain or downspout to be drained away from their home or some other building. This connotation or meaning is also what predominates the search results for most of these terms. Upon a closer look, we see the word gutter while often used to refer to the rain gutter running along a roof edge, it can also be a street gutter, which is slight depression which runs along the edge of a city street or curb, carrying rain and street water over to a drain or sewer. Gutter can also be the trough, channel or groove on the edges of bowling alley lanes that collect all those gutter balls. Table shuffleboards have similar gutters on their sides to collect pucks. In word publishing, printing and design, a gutter is the blank or empty space between facing pages or where pages come together and sometimes the space between columns and rows on a page or screen. Gutter can also be the ditch that runs along the side of a road. In stamp collecting it is the empty space between rows of stamps. Gutters in barns dug in the ground behind the animals collect and carry away excrement. The word gutter also frequently used with the phrase "in the gutter" might reference something that is morally questionable or distasteful. The word gutter derives or comes from the Anglo-Norman "gotere", Old French "gotiere", newer French "gouttiere" and the original Latin "gutta" or plural "guttae".

What is interesting is that search engines like Google, Yahoo, MSN (Bing), AOL, Ask, Dogpile, Excite, etc. give a different order of search results when you enter each one of these search terms separately. It does not seem that search engines know that gutters, guttering, rain gutters, eaves troughs and gutter systems are the same thing as are rain troughs, rain collectors and rain channels. Websites and web-pages emphasizing or optimizing for one of these keywords are usually then not optimized for the others and so you get significantly different search result placement across the various search engines for each of these words or phrases. Many people already view search engines as frustrating and annoying to use due to their increasing emphasis on returning mostly paid advertisements in top positions in their search results rather than prioritize and list results genuinely based on merit, usefulness and content. Individuals and companies can pay to get listed highly in the search results whether or not they are worthy or deserving to be highly considered or whether they offer commensurate relevance to the researcher or not.

Paid listings tainting search results is nothing new but it has been getting worse each year to where some search engines and directories have become predominantly commercialized and no longer all inclusive. Then to compound the problem with search result accuracy and validity are search engine optimizing games played by website marketing people who optimize or manipulate their website names and web-pages primarily to get listed highly in search engine results for a particular keyword or search term. For example emphasizing the terms "rain gutter", "guttering" or "gutter systems" versus just "gutters" which is the most often used term to describe essentially the same thing, might give them an edge in search result placement over websites/web-pages that emphasize "gutters" or just "gutter". Search engine users get mixed results from their searches depending on what term they enter even if they mean the same thing. For example, companies offering guttering are providing the same exact thing as companies offering gutters and still other companies offering gutter systems or rain gutters or even new gutters (hey aren't most gutters sold new?). Yet enter each of these terms or phrases separately into search engines and you may get drastically different sets of results as well as the order of placement.

Just something to think about the next time you are searching for something and you want the most genuine, worthwhile, unbiased and untainted results. One strategy you can try is to search for whatever you are looking for using different synonyms, syntax or phrase variations. Try out different search terms, ignore the paid listings and repeat your search across multiple search engines, which will deliver better results and give a bigger more accurate picture. Meanwhile we hope for better, smarter search engines that can recognize essentially the same terms, synonyms or meanings and give back more consistent beneficial results. Of course we can always wish for an intelligent, free, unbiased search engine to miraculously appear, one that can not be bought, manipulated, fixed, greased, swayed or else biased in any way yet will always return fair, just, even-handed, reliable and completely accurate results. That may seem a tall order and unrealistic but it is not too much to ask for and the world does deserve that and all would benefit.